Our Mission

Trust in media and the fight against misinformation is a global problem that requires a global solution. Since its prominence within the news industry has grown, a great deal of money, resources and time has been spent on trying to fix “it.” The reality is that few know what the “it” actually is and months on we are still without a solution.

This is a global problem and can never be solved within one region alone, or just by the richest newsrooms. The only way we can effect real change is with a global solution that takes into account all of the voices with a stake in this issue; voices that are incredibly valuable but are rarely heard. 

Across the world, newsrooms and journalists have been on the front lines in the fight against misinformation and the preservation of trust in media - not just for months but for decades. They have solutions because they wouldn't have survived without them, but those ideas rarely get heard, let alone have the chance to be merged with other ideas from people in similar situations.

The industry needs to come together around the core issues of information sharing, innovation, collaboration and co-ordination of initiatives and ownership of our own narrative in the wider ecosystem.

It is only by working together on this issue that we might be able to move forwards and so a Global Council To Build Trust in Media and Fight Misinformation has been formed. The council will unite on this single issue in order to facilitate and action realistic, practical and workable solutions to this problem for all.


Our Goals

The Council will unite and focus on this issue through four key areas based on the core needs identified during the framing process. However, the Council will not act in any way that might be seen as political. The combination of organisations that form the leadership of the Council are uniquely positioned to be the only realistic option to effect real change by working together in these areas:


Global Trust and Misinformation Repository

  • To create a repository of all resources and initiatives in the fight against misinformation. 
    • In order to be most effective we must stop the duplication and dilution of efforts and transcend traditional competitive obstacles on what is an industry-wide issue.
    • The work of the Council will strive to collect and collate all of the global initiatives that are happening at any one time provide quick and easy access to learnings and best practice from existing work.
    • To allow individual Council members to create training resources and plans
    • To create a speakers bureau of experts in this single area for the benefit of all Council stakeholders
    • Organisations who wish to use the repository will make a reciprocal commitment to contributing useful information


Global Trust and Misinformation Network

  • To connect individuals, organisations and initiatives across as wide a network as possible.
    • This wide network might benefit from such collaboration in ways we can’t yet comprehend. It will also allow funding to go further by being aware of complimentary work or existing, useful elements.
    • To improve efficiency so that work from previously funded projects can be built upon and improved, rather than started over each time.
    • To connect funding opportunities with those in need and cast that net wider. 
    • To allow match-making between groups with specific expertise and complementary initiatives


Global Trust and Misinformation Innovation

  • To innovate at a global scale in order to identify workable solutions for the many, not just the few with a clear end-goal in site.
    • To build on innovation projects already being run by founding Council members e.g. GEN and WAN-IFRA to make sure results are shared globally and previously unknown opportunities to implement further can be found.
      • By pooling knowledge and expertise and hearing from those on the front-lines all around the world, something new and workable can be devised using the latest development techniques and technologies. 
    • Any event we do arrange around this will be practical and incredibly focused on this one initiative and finding solutions rather than just headline speakers. There is no desire to create an additional conference for the sake of it or compete with those produced by members of this council.


A Voice For The Industry

  • To create a space and ability for the news industry to control its own narrative and conversation on this issue.
    • Typically the news industry has been brought into the conversations dominated by the platforms or the wider media industry. There is currently no opportunity to speak with a unified voice on this issue.
    • The global information crisis is leading to a rush to legislate at European/national levels; this is potentially damaging to free speech, we want to look for solutions based on support for voluntary principles of support for human rights and democratic pluralism.

"Connect, collect and share"

"Misinformation is a menace worldwide - but most newsrooms simply don't have the resources or access to US and European funded initiatives. Sharing who is doing what and emerging best practice is vital for trust in journalism, and ultimately the health of open societies. The council's aim to connect, collect and share is important for the industry."

— Vincent Peyrègne, CEO WAN-IFRA



“It’s vital journalism groups, academics — and the public — talk to each other to create trust in media and combat a deliberate slide into ignorance and deliberate manipulation of information. The Global Editors Network welcomes the Council as a way to coordinate.”

Peter Bale, President Global Editors Network